In the 1954 race for Texas governor, the corporate powers were panicking. It looked like the incumbent – right-wing millionaire Allan Shivers – might be upset by his union-endorsed rival, progressive firebrand Ralph Yarborough. To portray the sheer awfulness of that possibility, the moneyed interests had bought TV airtime for “The Port Arthur Story,” a political ad that played like a docudrama, with voice-of-doom narration. Thus, television sets across the state were soon afire with […]
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