BY FROMA HARROP Wonks can be useful people. Having studied the deep innards of public policy, wonks are essential to constructing programs that can function as desired. They help write complicated laws. But whereas wonks may know all the parts that make a clock work, they are usually not good at selling the clock. You need marketers for that. Politicians are the marketers. They tell ordinary people what’s great about their proposals. When they have […]
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