BY JIM HIGHTOWER McDonald’s is scrambling, and I’m not talking about eggs. You know your business has what image consultants call “quality perception issues” when you have to launch a PR initiative that publicly addresses such questions as: “Does McDonald’s beef contain worms?” Thornier yet for the world’s largest burger machine is its boneheaded response […]
Welcome! Log into your account
Recover your password
A password will be e-mailed to you.
How Tacky Can The Golden Arches Get?