BY FROMA HARROP It matters not whether you are sizing up, sizing down or sizing sideways. Merchants have products to help you on your way to the life you think you want. Before L. Frank Baum published his first Wizard of Oz book in 1900, he helped create the modern consumer society by totally redesigning store windows in Chicago. Gone were the storefront piles of everything in the shop. In their place, Baum fashioned theatrical […]

Selling To ‘Minimalists’ Is Surprisingly Easy
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